Office of the SEO Coronerseoisdead.wiki Report a death

Sources for every seoisdead.wiki case

These sources back every seoisdead.wiki case, page by page.

Pages the site criticizes are linked as receipts with rel="nofollow". Google’s own posts and the studies are linked plainly.

Sources for the finding: Is SEO dead?

  1. Rand Fishkin, zero-click search study (January to April 2026), SparkToro, June 9, 2026. sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click
  2. Elizabeth Reid, "Google Search’s I/O 2026 updates: AI agents and more", Google, May 19, 2026. blog.google/products-and-platforms/products/search/search-io-2026
  3. Alphabet second quarter 2026 results, Alphabet (SEC filing), July 22, 2026. www.sec.gov/Archives/edgar/data/0001652044/000165204426000066/googexhibit991q22026.htm
  4. "Optimizing your website for generative AI features on Google Search", Google Search Central, updated July 10, 2026. developers.google.com/search/docs/fundamentals/ai-optimization-guide
  5. Ahrefs study of AI chatbot traffic across 74,752 sites, Ahrefs, May 15, 2026. ahrefs.com/blog/ai-chatbot-traffic
  6. Joshua Hardwick, "10 SEO Myths You Should Ignore", Ahrefs, September 22, 2020. ahrefs.com/blog/seo-myths
  7. "Search engine optimization", Wikipedia. en.wikipedia.org/wiki/Search_engine_optimization
  8. Matt G. Southern, on Gary Illyes and “SEO is dead” claims, Search Engine Journal, April 29, 2024. www.searchenginejournal.com/googles-gary-illyes-on-ai-site-migrations-seo-is-dead-claims/515064
  9. Google US results for "is seo dead" and "is seo dead in 2026", pulled through DataForSEO, seoisdead.wiki, October 11, 2026

Sources for case files: SEO Is Dead: Every Obituary Since 1997

  1. Razvan Gavrilas, "The Many ‘Deaths’ of #SEO Before 2015", Search Engine Journal, January 22, 2015. www.searchenginejournal.com/many-deaths-seo-2015/123311
  2. "Search engine optimization", Wikipedia. en.wikipedia.org/wiki/Search_engine_optimization
  3. Google blog post on Search, AI and brand discovery, Google, May 21, 2025. blog.google/products/ads-commerce/google-search-ai-brand-discovery
  4. Rachel Freeman, "Despite the News, SEO is Not Dead", Search Engine Journal, May 4, 2010. www.searchenginejournal.com/despite-the-news-seo-is-not-dead/20582
  5. Barry Schwartz, "Keynote: Jason Calacanis & Danny Sullivan", Search Engine Roundtable, December 5, 2006. www.seroundtable.com/archives/006859.html
  6. "Mahalo.com", Wikipedia. en.wikipedia.org/wiki/Mahalo.com
  7. "Optimizing your website for generative AI features on Google Search", Google Search Central, updated July 10, 2026. developers.google.com/search/docs/fundamentals/ai-optimization-guide
  8. Aaron Goldman, "SEO Is Not Dead, It’s Just Changing", MediaPost, November 3, 2010. www.mediapost.com/publications/article/138856/seo-is-not-dead-its-just-changing.html
  9. Search engine market share worldwide, September 2026, StatCounter. gs.statcounter.com/search-engine-market-share
  10. Jeff Sonderman, "Social media replacing SEO as Google makes search results personal", Poynter, January 11, 2012. www.poynter.org/?p=159102
  11. Elizabeth Reid, "Google Search’s I/O 2026 updates: AI agents and more", Google, May 19, 2026. blog.google/products-and-platforms/products/search/search-io-2026
  12. Cornell INFO 2040 course blog, on Ken Krogue’s Forbes column, Cornell University, October 27, 2014. blogs.cornell.edu/info2040/?p=14257
  13. "Another step to reward high-quality sites", Google Search Central Blog, April 24, 2012. developers.google.com/search/blog/2012/04/another-step-to-reward-high-quality
  14. Sean Jackson, "SEO is Dead: Long Live OC/DC", Copyblogger, March 12, 2014. copyblogger.com/ocdc
  15. Infodocket, on a forecast that half of web searches will be speech and images, Infodocket, September 21, 2014. www.infodocket.com/2014/09/21/ai-expert-predicts-half-of-web-searches-will-soon-be-speech-and-images
  16. Brodie Clark, on the comScore voice search statistic, brodieclark.com. brodieclark.com/?p=7200
  17. Rand Fishkin, "Less than Half of Google Searches Now Result in a Click", SparkToro, August 13, 2019. sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click
  18. Rand Fishkin, zero-click search study (January to April 2026), SparkToro, June 9, 2026. sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click
  19. Ravi Sen, on generative AI and the $68 billion SEO industry, The Conversation, October 20, 2023. theconversation.com/why-google-bing-and-other-search-engines-embrace-of-generative-ai-threatens-68-billion-seo-industry-210243
  20. Gartner search volume forecast, as reported, Slashdot, March 4, 2024. search.slashdot.org/story/24/03/04/170221/gartner-predicts-search-engine-volume-will-drop-25-by-2026-due-to-ai-chatbots-and-other-virtual-agents
  21. Eric Siu, “Why SEO as we know it is dead (and what’s next)”, LinkedIn, January 2025. www.linkedin.com/posts/ericosiu_why-seo-as-we-know-it-is-dead-and-whats-activity-7282757957560242176-UJ39
  22. Single Grain homepage, Single Grain. www.singlegrain.com
  23. Joe Procopio, "SEO Is Dead, According to Google", Inc., 2025. www.inc.com/joe-procopio/seo-is-dead-according-to-google/91193051
  24. Kevin Kruse, "SEO Is Dead: 3 Strategies To Win In The Age Of AI Search", Forbes, August 14, 2025. www.forbes.com/sites/kevinkruse/2025/08/14/seo-is-dead-3-strategies-to-win-in-the-age-of-ai-search
  25. Google US results for "is seo dead" and "is seo dead in 2026", pulled through DataForSEO, seoisdead.wiki, October 11, 2026
  26. Neil Patel, "Is SEO Dead in 2026? (A Data-Driven Answer)", neilpatel.com, February 2, 2026, updated May 2026. neilpatel.com/blog/seo-dead
  27. Sarah Perez, "Google Search as you know it is over", TechCrunch, May 19, 2026. techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over
  28. Matt G. Southern, on Google I/O 2026 and “SEO is dead” posts, Search Engine Journal, May 23, 2026. www.searchenginejournal.com/google-i-o-didnt-end-seo-the-risk-is-somewhere-else/575660
  29. "Is SEO Dead in 2026? The Rise of GEO", AxcelerateAI, June 4, 2026. www.axcelerate.ai/blogs/is-seo-dead-in-2026
  30. "Is SEO Dead in 2026?", Surfer, updated September 9, 2026. surferseo.com/blog/is-seo-dead
  31. Mahalo.com homepage, December 31, 2007, Internet Archive. web.archive.org/web/20071231043414/http://www.mahalo.com

Sources for causes of death: Why Do People Say SEO Is Dead?

  1. "Finding more high-quality sites in search", Official Google Blog, February 24, 2011. googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html
  2. Google Search Status Dashboard, Google. status.search.google.com
  3. "Another step to reward high-quality sites", Google Search Central Blog, April 24, 2012. developers.google.com/search/blog/2012/04/another-step-to-reward-high-quality
  4. "Ask Google to recrawl your URLs", Google Search Central, updated December 10, 2025. developers.google.com/search/docs/crawling-indexing/ask-google-to-recrawl
  5. Google US results for "is seo dead" and "is seo dead in 2026", pulled through DataForSEO, seoisdead.wiki, October 11, 2026
  6. Elizabeth Reid, "Google Search’s I/O 2026 updates: AI agents and more", Google, May 19, 2026. blog.google/products-and-platforms/products/search/search-io-2026
  7. Econsultancy, on the “50% by 2020” voice search prediction, Econsultancy, August 23, 2018. econsultancy.com/why-we-need-to-stop-repeating-the-50-by-2020-voice-search-prediction

Sources for ai: Is SEO Dead Because of AI?

  1. "Optimizing your website for generative AI features on Google Search", Google Search Central, updated July 10, 2026. developers.google.com/search/docs/fundamentals/ai-optimization-guide
  2. "AI features and your website", Google Search Central, updated December 10, 2025. developers.google.com/search/docs/appearance/ai-features
  3. Elizabeth Reid, "Google Search’s I/O 2026 updates: AI agents and more", Google, May 19, 2026. blog.google/products-and-platforms/products/search/search-io-2026
  4. Ahrefs study of AI chatbot traffic across 74,752 sites, Ahrefs, May 15, 2026. ahrefs.com/blog/ai-chatbot-traffic
  5. SE Ranking study of AI traffic across 101,574 websites, SE Ranking, June 18, 2026. seranking.com/blog/ai-traffic
  6. SparkToro, on searching Google versus prompting AI tools, SparkToro, March 9, 2026. sparktoro.com/blog/how-much-is-your-audience-searching-google-vs-prompting-ai-tools-sparktoros-answers-just-got-an-upgrade
  7. Ahrefs, AI Overview citations and the top 10, Ahrefs, March 2, 2026. ahrefs.com/blog/ai-overview-citations-top-10
  8. Ahrefs, AI assistant citations and Google rankings, Ahrefs, August 11, 2025. ahrefs.com/blog/ai-search-overlap
  9. seoClarity, AI Overview citations and organic rankings, seoClarity, October 2025. www.seoclarity.net/research/aio-rankings-overlap
  10. Athena Chapekis and Anna Lieb, on Google users and AI summaries, Pew Research Center, July 22, 2025. www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results
  11. Matt G. Southern, on a field study of AI Overviews and organic clicks, Search Engine Journal, April 27, 2026. www.searchenginejournal.com/ai-overviews-cut-organic-clicks-38-field-study-finds/573145
  12. Liz Reid, on AI in Search, queries and clicks, Google, August 6, 2025. blog.google/products/search/ai-search-driving-more-queries-higher-quality-clicks

Sources for vital signs: Is SEO Still Worth It in 2026?

  1. Google blog post on Search, AI and brand discovery, Google, May 21, 2025. blog.google/products/ads-commerce/google-search-ai-brand-discovery
  2. Elizabeth Reid, "Google Search’s I/O 2026 updates: AI agents and more", Google, May 19, 2026. blog.google/products-and-platforms/products/search/search-io-2026
  3. Alphabet second quarter 2026 results, Alphabet (SEC filing), July 22, 2026. www.sec.gov/Archives/edgar/data/0001652044/000165204426000066/googexhibit991q22026.htm
  4. Search engine market share worldwide, September 2026, StatCounter. gs.statcounter.com/search-engine-market-share
  5. Ahrefs study of AI chatbot traffic across 74,752 sites, Ahrefs, May 15, 2026. ahrefs.com/blog/ai-chatbot-traffic
  6. SE Ranking study of AI traffic across 101,574 websites, SE Ranking, June 18, 2026. seranking.com/blog/ai-traffic
  7. SparkToro, on searching Google versus prompting AI tools, SparkToro, March 9, 2026. sparktoro.com/blog/how-much-is-your-audience-searching-google-vs-prompting-ai-tools-sparktoros-answers-just-got-an-upgrade
  8. Rand Fishkin, zero-click search study (January to April 2026), SparkToro, June 9, 2026. sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click
  9. Athena Chapekis and Anna Lieb, on Google users and AI summaries, Pew Research Center, July 22, 2025. www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results
  10. "Ask Google to recrawl your URLs", Google Search Central, updated December 10, 2025. developers.google.com/search/docs/crawling-indexing/ask-google-to-recrawl
  11. "Optimizing your website for generative AI features on Google Search", Google Search Central, updated July 10, 2026. developers.google.com/search/docs/fundamentals/ai-optimization-guide
  12. Google Search Status Dashboard, Google. status.search.google.com

Sources for confirmed deaths: Dead SEO Tactics: What Google Actually Killed

  1. "Google does not use the keywords meta tag in web ranking", Google Search Central Blog, September 21, 2009. developers.google.com/search/blog/2009/09/google-does-not-use-keywords-meta-tag
  2. "Finding more high-quality sites in search", Official Google Blog, February 24, 2011. googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html
  3. "Another step to reward high-quality sites", Google Search Central Blog, April 24, 2012. developers.google.com/search/blog/2012/04/another-step-to-reward-high-quality
  4. "Spam policies for Google web search", Google Search Central. developers.google.com/search/docs/essentials/spam-policies
  5. "Google Drops Authorship From Search Results", Search Engine Watch, August 29, 2014. searchenginewatch.com/2014/08/29/google-drops-authorship-from-search-results
  6. "Yahoo Directory", Wikipedia. en.wikipedia.org/wiki/Yahoo_Directory
  7. "Google has confirmed it is removing Toolbar PageRank", Search Engine Land, March 8, 2016. searchengineland.com/google-reintroduce-toolbar-pagerank-extension-244230
  8. "RIP DMOZ: The Open Directory Project is closing", Search Engine Land, March 2017. searchengineland.com/rip-dmoz-open-directory-project-closing-270291
  9. Search Engine Land, on Google no longer supporting rel=next and rel=prev, Search Engine Land, March 21, 2019. searchengineland.com/google-no-longer-supports-relnext-prev-314319
  10. "More time, tools, and details on the page experience update", Google Search Central Blog, April 2021. developers.google.com/search/blog/2021/04/more-details-page-experience
  11. "Changes to HowTo and FAQ rich results", Google Search Central Blog, August 8, 2023, updated September 14, 2023. developers.google.com/search/blog/2023/08/howto-faq-changes
  12. "Google Search officially retires cache link", Search Engine Land, February 2024. searchengineland.com/google-search-officially-retires-cache-link-437122
  13. "Farewell, Sitelinks Search Box", Google Search Central Blog, October 21, 2024. developers.google.com/search/blog/2024/10/sitelinks-search-box
  14. "Google kills the fact-checking snippet", Nieman Lab, June 2025. www.niemanlab.org/2025/06/google-kills-the-fact-checking-snippet